That's the listing commission — ~3% of everything — for the same photos, the same database entry, the same paperwork someone else was handling anyway. The fee scales with your house. The work doesn't.
SellSmart is a downloadable app for Mac & Windows — everything you need to sell your home yourself, in one download.
Built for people who've never done this before. Already hired an agent? It's also the checklist to verify they're doing every step right. Keep the commission. It was always yours.
Just curious? Get a free value estimate in 60 seconds — no agent will ever call you.
Free calculator →Learn how a home sale really works, step by verified step — sell it yourself and keep the ~3%, or just walk in informed.
See how SellSmart works →Make sure they're earning their commission — know every step they should be doing, and when.
Check their work →Answer a few quick questions and we'll calculate a free value estimate from market data — and show you exactly how much of it a listing agent would take.
100% free. We never share your information with real estate agents. Ever.
Roughly one in every 230 Americans holds a real estate license. They don't get paid to build your house, fix your house, or buy your house. The listing side gets paid — about 2.7% of everything your home is worth — to photograph it, put it in a database, and forward you paperwork that escrow and title professionals were going to handle anyway.
On the average American home that's a five-figure check. (Want your exact number? The free calculator above shows you in 60 seconds.) And since the 2024 industry settlement, nothing — legally, practically, or financially — requires you to write it.
None of that is a profession. It's a sequence — a few hours of tasks anyone can be taught, spread over a few weeks. So why does everyone still write the check? Because selling a house has a hundred small steps, and fear of missing one is worth $20,000 to most people. Fair. That's the real product agents sell: the feeling that nothing got missed. Here's the thing — a checklist can sell that feeling too. A very good one. For $297.
Every job the commission used to pay for has been automated, unbundled — or was never the agent's job to begin with:
This is the future of real estate: homeowners hiring licensed pros at flat fees for real work — and keeping the percentage. The only thing missing was a map. SellSmart is the map.
Join the side that keeps the 3% — $297Instant download · 30-day money-back guaranteeDon't let anyone convince you an agent sells the same house for more. Here's how a home's price is actually decided:
Same house. Same buyers. Same comps. Same closing pros. The only variable is who keeps the 3%.
Illustrative example scenarios showing how the SellSmart process works — not real customers, reviews, or a promise of results. Math uses the ~2.7% average listing commission; commissions are negotiable and outcomes vary by home and market.
Run this playbook on my home — $297Selling solo or with an agent · 30-day money-back guaranteeYour home, sold at market price, with the entire listing commission still in your wire transfer. Not "savings." Your own equity, kept.
Every task in the portal is verification-gated — you literally cannot check off "disclosures" until you've confirmed each legal requirement. The fear of missing something is the product. We engineered it out.
7 parts, one screen at a time, in order. Most sellers are priced and listed within a weekend. The portal tells you what to do today — not 300 pages of "it depends."
Comp calculator does the pricing math. Scripts do the negotiating words. State engine does the legal routing for all 50 states. A step-aware assistant answers questions 24/7. You bring the front door.
Here's the secret the commission depends on: selling a home is not a profession. It's a sequence. Do this, then this, then this — in order, without skipping. Agents aren't doing something you can't do; they're doing something you haven't been shown.
You've already done harder things this year. Filed taxes with software that asked you one question at a time. Booked an entire trip — flights, hotel, car — without a travel agent. That's exactly what SellSmart is for selling a home: one screen, one task, one checkbox at a time. The portal does the thinking; you do the clicking.
Literally anyone can do this. Retirees do it. First-time sellers do it. People who've never negotiated anything bigger than a yard-sale lamp do it. The only thing they had that you don't — yet — is the map.
Show me the map — $297Instant download · 30-day money-back guarantee| Listing agent | FSBO alone | SellSmart | |
|---|---|---|---|
| Cost on a $750K home | ~$20,250 | ~$0 | $297 |
| Step-by-step plan | ✓ | ✗ | ✓ verified |
| On the MLS | ✓ | Usually not | ✓ flat-fee (~$299) |
| State-specific paperwork | ✓ | Google + prayer | ✓ all 50 states |
| Negotiation help | ✓ (their incentive ≠ yours) | ✗ | ✓ scripts |
| You keep the commission | ✗ | ✓ | ✓ |
FSBO alone is free — and it's where the horror stories come from. The problem was never "no agent." It was "no system."
Download it. Run the whole walkthrough. Price your home tonight. If within 30 days you don't believe SellSmart is worth at least 100× the $297, email us and every dollar comes back. No forms, no call, no "are you sure?"
We can make this absurd promise because the math is absurd: $297 protecting a five-figure line item.
Maybe you've already signed a listing agreement. That's fine — SellSmart is education, not a side. It doesn't replace your agent; it makes you the informed person in the room. It's the complete map of how a home sale is supposed to go, in order — which makes it the ultimate tool for supervising the person you're paying five figures. An informed client gets an agent's best work. An uninformed one gets their Tuesday afternoon.
Best case: your agent passes every check and you got your money's worth — now you can relax. Worst case: you catch a missed disclosure or a filtered offer before it costs you. Either way, $297 to verify a five-figure job is the cheapest insurance in the deal. And when this listing agreement expires? You'll already know how to do the next one yourself.
Get SellSmart — supervise like a pro ($297)Works alongside your agent · 30-day money-back guaranteeOption one: sell the normal way. The wire arrives and a line item you'll never stop thinking about — ~2.7% of your home — goes to someone else. For photos.
Option two: $297, a few focused weekends, 7 verified parts. You keep it.
Keep my commission — get SellSmart ($297)Instant download · Mac & Windows · 30-day money-back guaranteeSellSmart · The future of real estate